![]() It’s old news, but this is a good reference to study social behavior and how things go viral. She is the Emmy-nominated producer of Netflixs Fyre and the associate producer of Different Flowers, winner of the 2017 Kansas City FilmFest Festival Prize. ![]() We aspire to be like them so we do what they do. We groom our identity to become like them-sometimes at great cost. We follow what the influencers are doing so we can identify with the cool crowd. In essence, our need for attention and affirmation and our FOMO make us susceptible to scams online. She cites an old study of millennials from 2011 but also mentions Hypebeast and Supreme. She exhaustively explains how we get duped, and backs up her claims with research on social media use, addiction, and abuse. A founding member of Los Angeles’ Sway House (the bro-ier version of TikTok’s Hype House, which was also home to Bryce Hall and Noah Beck), 21-year-old Richards weathered some scandals during. Hype is about how scammers took over the internetand took us with them. Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether its from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. By the time the book comes out, scandals are old news-Fyre Festival, Theranos, Tesla’s tunnel, Trump’s alleged billions, Kylie Jenner’s Forbes listing, and fake influencers.īluestone unnecessarily details the Fyre Festival, for which she produced a Netflix special. Join fellow WWU Alumni in discussing the book Hype by Gabrielle Bluestone. ![]() Well-written and well-researched topic but references and studies are dated. ![]()
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